Honeybear Brands, a grower-packer-shipper and developer of premium apples, has hired Rebecca Meyers as national sales director, a new role within the company.
Meyers, who most recently worked for Auvill Fruit Co., has more than 20 years of experience in the industry executing sales leadership roles throughout her career, according to a news release. Honeybear Brands said Meyers has experience utilizing marketing and category management tools to deliver meaningful solutions.
Meyers now will be maintaining existing customer relationships as well as leading the business development team.
“Her experience as well as being a people person will help provide us with a new lens on driving sales in an evolving retail landscape.” said Don Roper, vice president of sales and marketing at Honeybear Brands. “As our company continues to expand our growing and production in both Washington state and the Midwest, her expertise will be critical as we bring the Honeybear-branded products to more markets.”
“I’m extremely excited to be working for a company with a heritage grower background, but who has been able to develop a globally recognized brand synonymous with quality,” Myers said. “It has always been a priority of mine to ensure I’m providing my customers with an exceptional product that I too can be proud to share with my own family and friends.”
Meyers earned a degree in food marketing from St. Joseph’s University. Her first role at C&S Wholesale Growers immediately followed graduation.
“Having a procurement background allows her to have empathy on the buying side and gives a diverse approach to how Meyers navigates the buying and selling dynamic,” Roper said.
