Doral, Fla.-based J&C Tropicals has added produce industry veteran Ray Mason to its business development team.
Mason has more than 25 years of experience in the produce industry, with a background in greenhouse-grown products, sales, procurement and logistics. In his new role, Mason will identify and develop key business relationships to grow J&C Tropicals’ presence in the marketplace, the company said.
“Ray’s vast industry experience and passion for produce make him the perfect addition to our team,” Adrian Capote, vice president of sales and procurement at J&C Tropicals, said in a news release. “His ability to build relationships, understand market needs and drive sales growth will be instrumental in furthering our commitment to delivering high-quality tropical produce to more customers.”
Mason’s produce career began in the late 1990s with Farmers Premium Produce in Nebraska, where he started as a warehouse manager before advancing into procurement, logistics and sales. He held key roles at Lakeside Produce and Red Sun Farms, where he worked closely with major retailers, wholesalers and food service providers, helping expand their reach and product offerings, the release said.
J&C Tropicals said his extensive expertise and deep understanding of the produce supply chain make him a valuable asset.
“I’m thrilled to join J&C Tropicals and be part of a company that is driving growth in the tropicals segment,” Mason said in the release. “There’s a tremendous opportunity to educate customers about the benefits of tropical produce and introduce them to exciting new flavors that can enhance their everyday meals. I look forward to helping J&C Tropicals expand its reach and connect with the right customers who share our vision.”
