Miles Reiter assumes Driscoll’s CEO post again

Miles Reiter is the CEO of Driscoll’s again, with Kevin Murphy planning to leave the position at the end of the year.

The berry company announced the change as part of a planned leadership restructuring, a move that positions Driscoll’s for future global brand expansion, according to a news release.

Reiter is a fourth-generation grower and grandson of a Driscoll’s founder. He will continue to serve as chairman, which he has been for more than 30 years, according to the release.

Murphy was named CEO in 2015. Before that, he was president and chief operating officer, and Reiter credited him with leading the company’s growth.

“Reshaping our leadership structure allows us to adapt to our ever-changing marketplace as well as streamline our close work with growers and customers to meet the high expectations that consumers globally have of our berries and brand,” Reiter said in the release.

Reiter was CEO for 15 years before Murphy stepped into the position. In 2006, The Packer awarded Reiter its Produce Marketer of the Year award.

Murphy joined Driscoll’s in 2008 as head of North American supplies and operations. He was president of the Driscoll’s Americas business unit before being promoted to president and chief executive officer in 2013.