Mission Produce Inc., an Oxnard, Calif.-based company that sources, produces and distributes fresh hass avocados, with additional offerings in mangos and blueberries, has appointed Diana McClean as director of marketing and communications.
McClean is responsible for leading Mission’s marketing strategy to strengthen customer engagement, drive business development and further market innovation as a leader in the avocado category, according to a release.
“Diana is a strong marketer with a successful track record of driving demand and revenue growth with data-driven business-to-business strategies,” Cheryl Hoefs, senior vice president of sales and marketing, said in the release. “I’m confident Diana’s marketing leadership can support Mission’s sales performance and increasingly promote the competitive advantages of our advanced global network. With her addition to the team, we plan to continue advancing Mission’s category management program, enhance sales enablement and take our industry-leading position to the next level.”
McClean will lead Mission’s business development, branding and communications in both domestic and international markets. As the company’s global presence continues to grow, McClean will continue to strengthen Mission’s brand equity, leveraging its portfolio of value-added services, commitment to sustainability, market intelligence, creative merchandising programs and more.
“I’m excited to apply my experience in fresh produce to a new commodity, especially a global leader in the category,” McClean said in the release. “By strengthening our relationships with our customer base and implementing innovative marketing activation tactics, we look forward to contributing to the global consumption growth of both avocados and mangos.”
McClean comes to Mission with 15 years of experience in fresh produce marketing. She previously held leadership positions at Ocean Mist Farms, Tanimura & Antle Fresh Foods and others. McClean holds a bachelor of science in business administration with a marketing emphasis from California Polytechnic State University.
