What is the single most urgent shift the produce industry must make today to ensure it remains sustainable and profitable in 2030 and beyond?
“The produce industry’s most urgent shift is from a volume-driven supply chain to a demand-driven, data-powered value chain. For decades we’ve focused on growing, harvesting and shipping more. The winners of 2030 will be the companies that use more accurate data, innovate within their operations, and leverage consumer insight.”
Dez Forsythe leads Foodbuy’s portfolio of direct grower-shipper programs in the fresh produce industry, managing commodities from A to Z — quite literally, avocados to zucchini.
With more than 17 years of experience, Forsythe has built a career fostering strong, lasting relationships with grower-shipper partners and regional produce distributors alike.
She takes pride in negotiating best-in-class programs that deliver a competitive advantage while driving alignment, compliance, and long-term success. Her commitment to trust and transparency creates meaningful value throughout the supply chain and strengthens partnerships across the industry.
Outside of her work family is everything to her; her wife, Angela, and daughter, Kolby, are her anchors and greatest motivation.
