What is the single most urgent shift the produce industry must make today to ensure it remains sustainable and profitable in 2030 and beyond?
“The single most urgent shift the produce industry must make today is to adopt innovation and advanced technologies that enhance efficiency, profitability, food safety and sustainability. This includes areas like leveraging genetics, optimizing water and labor inputs, while minimizing waste and optimizing quality with technologies like Vidre+ and MaTri. By leveraging innovation constituents throughout the supply chain, can improve resource management, reduce environmental impact while ensuring profitability and resilience in the face of everchanging market demands, positioning the industry for long-term success.”
Gordon Robertson, general manager, North America, Fresh Inset Solutions, brings more than 30 years of senior leadership experience spanning sales, marketing, operations and general management across domestic and international markets.
His background ranges from top-tier consumer packaged goods organizations to privately held produce companies and venture-backed biotechnology startups.
These include more than two decades at Campbell Soup Co., followed by leadership roles in agriculture marketing and operations at Sun World International, biotechnology leadership positions with Apeel, Verdant Technologies and served as a partner at The ArchPoint Group.
