Red Sun Farms taps Paul J. Mastronardi for business development post

Red Sun Farms says Paul J. Mastronardi has joined the greenhouse grower as a business development manager, bringing a background in the greenhouse industry and experience in sales, strategic growth and customer relationship management.

The Kingsville, Ontario-based company said Mastronardi will strengthen its commitment to delivering premium greenhouse-grown produce and that he will help expand its presence and strengthen partnerships across North America.

Mastronardi brings a deep understanding of greenhouse operations, supply chain management and market development and has worked closely with retailers and foodservice partners to drive category growth and innovation, according to a news release.

“We are excited to welcome Paul J to the Red Sun Farms family,” said Red Sun Farms CEO Carlos Visconti. “His deep understanding of the greenhouse industry, combined with a strong customer-focused approach, aligns perfectly with our mission to provide high-quality, flavor produce year-round.”

Red Sun Farms said Mastronardi will focus on strengthening relationships with existing customers, identifying new business opportunities and ensuring the company continues to adapt to evolving market demands. His strategic vision and passion for innovation will support the company’s ongoing expansion and leadership in the industry, the release said.

“I’m thrilled to be joining Red Sun Farms and working with a team that shares my passion for fresh, high-quality produce,” Mastronardi said. “I look forward to building meaningful relationships and driving new opportunities that support the company’s long-term growth.”