The International Fresh Produce Association announced Jan. 28 that Samantha Ayoub will join the association as director of workforce and business policy on the U.S. Government Relations team, effective Feb. 23.
Ayoub brings extensive expertise in agricultural economics, workforce and labor policy, and business operations affecting the food and agriculture sector. She most recently served as environment, labor and taxes economist at the American Farm Bureau Federation and previously held roles with USDA’s Natural Resources Conservation Service and in plant pathology research.
In her new role, Ayoub will lead IFPA’s policy and regulatory efforts on workforce, labor, immigration, transportation, logistics and broader business issues shaping the fresh produce and floral supply chain. She will also serve as the government relations liaison for IFPA’s floral portfolio, ensuring members’ voices are represented before federal policymakers.
“Samantha’s expertise and experience make her a tremendous addition to our team,” says Rebeckah F. Adcock, IFPA vice president of U.S. Government Relations. “She will be instrumental in advancing policy priorities that strengthen our industry and support our members across the supply chain.”
“I’m thrilled to join IFPA and contribute to shaping policies that impact the fresh produce and floral sectors,” Ayoub says. “I look forward to working closely with members and policymakers to make a positive difference and increase the reach of fresh produce and flowers worldwide.”
