The Peruvian Asparagus Importers Association says Carlos Solf of Southern Specialties will serve as its East Coast chair for the 2026-27 term, while Craig Rolandelli of Jacobs Malcolm & Burtt will serve as the West Coast chair.
The organization’s members selected co-chairmen at the PAIA annual association meeting in Anaheim, Calif. Both Solf and Rolandelli have been appointed to their roles for two consecutive terms.
“PAIA co-chairmen provide strategic guidance to advance the asparagus trade industry and foster growth within the entire asparagus category,” says Priscilla Lleras, PAIA executive director.
She adds that chairs are elected by their peers, and Solf and Rolandelli have demonstrated significant dedication and vision in supporting the industry’s progress during their tenure.
“PAIA is a well-established organization that conducts comprehensive reviews of the fresh asparagus industry and addresses even the most complex challenges,” Solf says. “This year, our efforts are concentrated on improving the logistics process for fresh Peruvian asparagus, and we are collaborating closely with relevant agencies to achieve this objective.”
Rolandelli echoed these priorities: “A primary focus for PAIA is expanding market share and increasing per capita consumption. Asparagus is an inherently nutritious vegetable, easy to prepare and offers diverse and convenient cooking options.”
Established in 2001, the PAIA will commemorate 25 years of service to the industry in September 2026. Its success has been due largely to the dedication of its membership, Lleras says.
“Our members are recognized leaders in the field; their commitment to the association directly contributes to our ongoing success and growth,” she says.
