Ten Acre Marketing hires produce veteran Mary Coppola Heslep
Grand Forks, N.D.-based Ten Acre Marketing has hired United Fresh Produce Association executive Mary Coppola Heslep.
Coppola Heslep joins Ten Acre Marketing as senior vice president, creative, according to a news release. She had led communication and marketing efforts for United Fresh over the past seven years.
Coppola Heslep is best known for the creation of BrandStorm, an annual marketing event developed for produce marketers to expand their marketing acumen and understand the trends needed to grow produce consumption through marketing, according to the release.
“I have been fortunate enough to work with Mary for the past several years, as a United Fresh member and volunteer leader on the produce marketing and merchandising council,” Leah Halverson, founder and CEO of Ten Acre Marketing, said in the release. “I’ve always admired the way she puts the brand first and is such an advocate for creative thinking, leveraging trends, and finding new ways to tell a brand story.
"She’ll be an essential leader on our team, delivering quality, creative marketing solutions to our clients.”
In her new role, Coppola Heslep will “infuse an innovative approach to all strategic creative deliverables leveraging her experience, network, and creativity to elevate Ten Acre Marketing,” according to the release.
“After years of collaborating with marketing professionals in the industry, I’m looking forward to taking my knowledge of fresh produce needs and challenges and bringing a strategic approach to creative execution of fresh produce marketing opportunities that connect with consumers, customers and partners alike,” Coppola Heslep said in the release.
“I’ve worked for many years with Leah, helping her position Ten Acre Marketing through United Fresh membership. I’ll now be hands-on growing Ten Acre Marketing and our client’s businesses through marketing.”
The Ten Acre Marketing team also will be supported by Katie Rehder, according to the release. Rehder, who steps into the graphic designer role with more than five years of experience in the marketing industry, recently worked in planning and executing events and marketing campaigns for the Grand Forks Downtown Development Association, according to the release.
She will work with the Ten Acre Marketing account team, creative team, and each client to execute creative assets and materials that stand out and meet brand standards, according to the release.
“Having a talented graphic designer with experience, passion, and a unique eye for design in-house ensures the best possible results for our clients,” Halverson said. “Katie brings all of that to the table and more. I’m eager to see what this creative team brings to our client roster and the agricultural industry.”
