Suppliers of lemons and limes are going all out to come up with packaging that offers consumers both convenience
and value.
Medrano Produce
As Medrano Produce LLC, begins its 10th year in April, the Pharr, Texas-based company will introduce new packaging for its organic and conventional limes, says Franco Medrano, vice president of marketing and sales.
The new artwork will more fittingly display the cultural heritage of the company, according to Medrano, and will include one of the firm’s mottos: “Quality that honors family.”
New artwork for the company’s conventional lemons should be on store shelves by May.
The company offers 1- and 2-pound bags of conventional and organic limes and conventional lemons.
Medrano estimates that 20% of the company’s lemons and limes are sold in consumer packs.
Wonderful Citrus
The breakdown of retail bagged versus bulk sales for lemons at Los Angeles-based Wonderful Citrus LLC is approximately 60% bagged versus 40% bulk, says Zak Laffite, president.
The breakdown for limes is slightly more balanced.
“By offering 1-, 2-, 3- and 5-pound bags, Wonderful Seedless Lemons offer a great solution for heavy lemon users and consumers seeking convenience,” he says.
Wonderful Citrus also provides 1- and 2-pound bags of limes, with 5-pound bags to larger store formats and club stores.
Sunkist Growers
Valencia, Calif.-based Sunkist Growers Inc. offers a range of packaging options to meet varying retailer and consumer needs, says Cassie Howard, senior director of category management and marketing.
Those options include bulk cartons and consumer-ready packs.
“While bulk fruit continues to play an important role, there is strong demand for consumer packaging that delivers convenience and value,” Howard says.
For lemons and limes, Sunkist provides a variety of consumer pack formats, including pouch bags, netted “giro” bags and combination packs in multiple sizes, as well as bulk offerings, she says.
