Sales blaze with J&C Tropicals Dragon Fuel brand

J&C Tropicals, Miami, is promoting white and red dragon fruit under the Dragon Fuel brand.
J&C Tropicals, Miami, is promoting white and red dragon fruit under the Dragon Fuel brand.
(J&C Tropicals)

J&C Tropicals, Miami, has a new dragon fruit brand — Dragon Fuel.

The company’s Florida-grown white and red dragon fruit varieties will carry the new brand name, according to a news release.

Dragon Fuel fruit also carries the tagline “It’s Healthy Time,” capitalizing on the nutritional benefits of the Florida dragon fruit, including high levels of oil that contains Omega-6 fatty acids and antioxidants, according to the release.

The third-generation, family-owned grower-shipper has seen sales of dragon fruit ramp up in recent years.

“Last year we saw exponential growth in dragon fruit,” Adrian Capote, vice president of sales, said in the release. “Dragon Fuel will be key to taking sales to the next level.”

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