Awe Sum Organics, Santa Cruz, Calif., is set to offer organic, fair trade avocados from Colombia and Mexico year-round, under the Awe Sum Organics label.
“All of our organic avocado growers and pack houses in Colombia are certified by Fair Trade USA, and our organic avocado growers and pack houses in Michoacan, Mexico plan to achieve fair trade certification through Fair Trade USA in the coming months,” said David Posner, president, CEO and founder of Awe Sum Organics, in a release. “This is in line with our commitment to provide organically grown fruit that is grown utilizing environmentally sustainable methods, and that is harvested, packed and traded in a manner that always observes and creates social responsibility.
“One hundred percent of our avocados are organically grown and will be Fair Trade-certified, enabling us to promote year-round with organic, ethically sourced fruit in our label that is clearly differentiated as organic only,” Posner continued. “We carefully monitor the dry matter levels of our avocados and only harvest and pack when the dry matter levels are perfect to ensure optimum flavor and eating quality.”
Awe Sum Organics says its Colombian grower has organic Hass avocado orchards at various altitudes as well as a centrally located pack house, ensuring year-round supply.
The climate and temperature range as well as the 6,000-foot average altitude of the Urrao province in the Antioquia region of Colombia, where Awe Sum Colombian Organic Avocados are grown, is ideal for growing organic avocados, says the company.
Additionally, the year-round rainfall of the area provides 100% of the irrigation required, naturally and sustainably, according to a release.
Awe Sum Organic Avocados from Mexico are grown near Urapan in the state of Michoacan. The Uruapan area in Michoacan is well known for high quality avocados.
The company’s dual growing regions of Mexico and Colombia will ensure a robust supply 52 weeks per year, says the company.
Awe Sum Organic Hass avocados will be shipping from three key locations in the U.S., including Kennett Square, Pa., Riverside, Calif., and McAllen, Texas.
