Bakersfield, Calif.-based Bako Sweet is partnering with retailers to transform holiday produce displays and champion sweetpotatoes as the ultimate holiday must-have this season.
“We understand that sweetpotatoes have the potential to become a year-round staple due to their versatility,” Susan Noritake, Bako Sweet’s director of sales, said in a news release. “We recognize the deep connection people have with sweetpotatoes, often tied to their holiday memories. That’s why we see this time of year as a golden opportunity to educate and inspire shoppers.”
Bako Sweet says its product line and packaging make it easier than ever for shoppers to stock up on everything they need to create the perfect holiday spread. In fact, the marketer’s 3-pound mesh bags are tailor-made for crafting the quintessential Sweet Potato Casserole, according to the release.
Bako Sweet encourages retailers to take advantage of the year’s largest sales period for sweetpotatoes by creating engaging holiday displays and cross-merchandising with popular seasonings, marshmallows, brown sugar, butter and other holiday items like green beans, cranberries, stuffing and gravy to further emphasize the importance of including fresh sweetpotatoes on the table this Thanksgiving and beyond, the release said.
The brand is partnering with registered dietitian Mackenzie Burgess from Cheerful Choices, as well as influencer Kelsey Preciado from Little Bits of Real Food, to further promote the creative use of sweetpotatoes during the Thanksgiving holiday and beyond, according to the release.
Burgess is creating her own version of the viral TikTok trend Accordion Sweet Potatoes paired with a Smoked Paprika Maple Aioli, while Preciado will whip up a delicious and creamy Dairy-free Mini Sweet Potato Cheesecake, perfect for the dessert table or a post-holiday on-the-go treat, the release said.
Bako Sweet is also encouraging retailers to use social media to inspire shoppers during this holiday season. Retailers can take advantage of the brand’s array of recipes available on its website, creating a virtual culinary haven that engages and captivates the holiday spirit, the release said.
