Even considering their growth in the last two decades, blueberries were identified in a poll of industry professionals as the berry with the biggest potential to grow consumption in the next five years.
The 268 voting in a poll in the LinkedIn Fresh Produce Industry Discussion Group were asked, “What berry category has the most room to grow in the next five years?”
The results of the poll were:
- Blueberries — 41%.
- Blackberries — 27%.
- Strawberries — 16%.
- Raspberries — 15%.
USDA per capita retail numbers shows strong gains for each fresh berry category.
The USDA does not report blackberry per capita consumption.
Raspberry retail per capita consumption in 2021 totaled 0.8 pounds, up 166% from 0.3 pounds in 2011 and up 700% from 0.1 pounds in 2001.
Strawberry retail per capita consumption in 2021 totaled 6.7 pounds, up 45% from 4.6 pounds in 2011 and up 131% from 2.9 pounds in 2001.
Blueberry retail per capita consumption was 2.3 pounds in 2021, up 92% from 1.2 pounds in 2011 and up 667% from 0.3 pounds in 2011.
Trade numbers show explosive growth of all berries.
U.S. import value of all berries excluding strawberries totaled $4.3 billion in 2023, up 339% from 2013 and up 1,940% from 2003.
U.S. import value of fresh and frozen strawberries were $1.49 billion in 2023, up 331% from 2013 and up 1,275% from 2003.
