The Folsom, Calif.-based U.S. Blueberry Council has released its 2021 Impact Report that details last year’s efforts across all program areas, according to a news release.
The report details the work being done toward the USHBC’s vision to make blueberries the world’s favorite fruit. The report can be accessed on ushbc.blueberry.org and in the USHBC data and insights center, along with past reports.
“Last year marked a pivotal point in time for our organization in our journey to drive the next ‘blue wave’ of growth and innovation in the blueberry industry,” USHBC President Kasey Cronquist said in the release. “We launched Grab a Boost of Blue, our inspirational consumer call to action that’s resonating with shoppers and retailers and being championed by industry marketers and stakeholders. Data and insights took center stage thanks to a host of new resources in our data center. And most importantly, the blueberry industry overwhelmingly recommitted to the USHBC with the passage of a referendum supporting the council’s work. With stakeholder support and involvement, we’ll continue to inspire possibilities and drive demand for our blueberry industry.”
Guided by the 2021-2025 strategic plan, USHBC recaps 2021 progress and achievements in consumer promotions, health research, foodservice, industry relations, export and food manufacturing, the release said.
USHBC’s strategic plan, also developed in 2021, addresses the organization’s pillars of focus and the long-term tactics being implemented to drive domestic household penetration and demand for blueberries worldwide.
