Bananas sourced in Mexico will feed consumer demand in both North America and Asia for Coliman, said Audee Rios Canobbio, director of corporate sales for the Jalisco, Mexico-based company.
“Last year was a complicated year for production due to adverse weather conditions, but we feel positive about the supply for the coming months,” she said. “The demand for organic bananas is still strong and continues increasing, but in a more moderate rate than years before.”
Consumers are becoming more aware and careful about choosing fresh produce that can ensure responsible sourcing, and Rios Canobbio said the fair trade mark is one of the most respected by consumers for making a difference among producers, farmworkers, communities and the environment.
Logistical issues have been a challenge for the global banana industry, and Rios Canobbio said the company has had to rethink sales to countries where the company is competitive. The impact of higher costs in production, packing and logistics is among the biggest challenges this year, she said.
Reducing plastics is a big trend for the industry, and she said Coliman is making big efforts to reduce or replace plastic for other materials.
