Reedley, Calif.-based Fruit World is shipping some of the ripest early California cherry varieties, the company said in a news release.
Those varieties include hazel, royal lynn, with the coral variety soon to follow, according to the May 23 release.
Fruit World has embraced a delayed start to the California stone fruit season to ensure ideal ripening and fruit quality, the release said.
“Spring pollination was staggered this year, which led to mixed maturity in the orchard,” Cindy Richter, director of sales at Fruit World, said in the release. “We are having to harvest each block of cherries several times, selecting fruit at peak color, size and quality which also increases production cost.”
Delivering some of the earliest organic cherries on the market, Fruit World is creating plenty of opportunities to brighten the retail produce department this spring, the release said.
“Our retail partners are hoping to drive sales by offering organic stone fruit to their shoppers this summer, leading to higher rings at the register,” Richter said in the release.
In addition to its organic cherries, Fruit World also offers organic apricots, nectarines, and peaches, the release said.
The firm is celebrating its sixth anniversary, the release said.
“We partner with exceptional California fruit growers like the Masumoto family, who share our values,” Fruit World CEO Bianca Kaprielian said in the release.
The fifth-generation farm family has cultivated a legacy built on preserving heirloom varieties like the rose diamond nectarine and the suncrest peach, one of the oldest cultivars in the valley, the release said.
“This season, we are excited to offer a value pack on blossom hill apricots,” Kaprielian said in the release. “This pack will allow retailers and home delivery companies to offer a cost-effective option with mild imperfections from weather events this spring, balanced by high brix and superior eating quality and flavor.”
The company will exhibit at booth No. 812 in July at the Organic Produce Summit.
