Index Fresh is using a new custom sales program, AvoConcepts Retail Design Studio, that goes beyond point-of-sale materials and similar support, with a plan that includes education and strategy.
AvoConcepts “assists in creating compelling in-store experiences, practical and fun social media strategies, and distinct promotional partnerships,” according to a news release.
Index Fresh, Riverside, Calif., says the AvoConcepts program offers avocado customers:
- Avocado information, with “Avo 101” educational seminars;
- Field tours;
- Custom bags;
- POS materials;
- Recipes; and
- Social media strategies.
“AvoConcepts exists to support clients with every marketing need by offering customized products and services,” according to the release.
For more information on the AvoConcepts program, visit the Index Fresh website.
