Despite supply challenges, the mango market continues to grow, says Dan Spellman, director of marketing for the National Mango Board.
“Compared to a year ago, mango supply and demand are showing promising signs of growth,” Spellman said. “Despite challenges posed by weather fluctuations, the overall availability of mangoes remains steady. Consumer demand for mangoes continues to rise, driven by increased awareness of their health benefits, culinary versatility and exotic appeal.”
Spellman said the health benefits of mangoes are drawing increasing notice.
“Recent studies have revealed that mangoes are rich in antioxidants, vitamins and dietary fiber, making them a valuable addition to a healthy diet,” he said. “Furthermore, research suggests that regular consumption of mangoes may contribute to improved digestive health, reduced inflammation and enhanced immune function.”
Market check
The USDA reported the weekly shipping point price for mangoes on April 6 was $8.92 per carton, down from $12.74 per carton in early March and down from $15.05 per carton in early February. A year ago, the average shipping point price for mangoes was $7.40 per carton, according to the USDA.
The USDA reported shipments of mangoes the week of March 31 to April 6 totaled 559 truckloads (40,000-pound units), off from 564 truckloads the same time last year. Organic shipments made up about 9% of total mango shipments for the week of March 31.
Mexico was the dominant source of mangoes in the U.S. for the week of March 31, accounting for about 89% of total mango shipments. In early April, other mango suppliers to the U.S. included India, Peru, Nicaragua, Costa Rica and Vietnam.
Marketing focus
The National Mango Board will feature active social media channels in the next few months, Spellman said.
“Our social media platforms will be abuzz with enticing mango recipes, captivating visuals, and engaging contests to foster a community of mango enthusiasts,” he said. “We’ll be featuring user-generated content to showcase the diverse ways people enjoy mangoes, encouraging our audience to share their mango moments.”
The National Mango Board will celebrate Cinco de Mayo with its “Cinco de Mango” campaign, featuring festive mango-inspired recipes and beverage ideas.
“Mangoes will add a touch of tropical flair to the celebration,” he said. “We encourage fans to follow us on social media for exclusive content and special offers during this festive period.”
The National Mango Board will also collaborate with renowned chefs and influencers to create innovative mango recipes catering to various tastes and preferences.
“From refreshing mango salads to indulgent desserts, we’ll demonstrate the versatility of this tropical fruit and inspire consumers to incorporate it into their culinary repertoire,” Spellman said.
In addition, the National Mango Board is working closely with retailers to ensure that mangoes are prominently displayed and attractively priced, making them “irresistible” to shoppers, Spellman said.
Through educational initiatives, the National Mango Board will use webinars, blog posts and educational videos to provide valuable information about mango varieties, ripening tips and nutritional benefits.
“We aim to empower consumers with knowledge that enhances their mango shopping and eating experience,” Spellman said.
The National Mango Board is continuing partnerships with its key sports and entertainment partners to showcase the Mango brand.
“Look out for Mango.org sponsored activities, giveaways and interactive experiences that bring the spirit of mangoes to life,” he said.
