Farmer-owned berry producer and marketer Naturipe Farms says it will have promotable volume of its jumbo blueberry pack Mighty Blues to close out the year.
Supplies will double and even triple over the coming weeks, according to a news release, which Naturipe said is great news for retail promotions and consumers who have become fans.
“With their vibrant true blue hue and firm, juicy bite, Mighty Blues are sure to become the go-to fruit for the remainder of the year,” John Johnston, Naturipe Farms’ director of premium products, said in the release. “We’re excited for retailers to take advantage of this limited run of our ginormous blueberries, which are the perfect snack to satisfy anyone’s sweet tooth.”
The typical size of Naturipe’s Mighty Blues is two times larger than the average blueberry, and some are bigger than the size of a quarter, the release said.
The strong end-of-year volume is thanks to an ongoing focus on developing Naturipe’s Premium Products portfolio, which the release said spotlights new proprietary berry varieties that have superior size, firmness and flavor.
Mighty Blues are hand-picked by Naturipe growers and available in a 9.8-ounce clamshell, the release said.
