Mission Produce is set to promote its spring avocado and mango programs at the Texas International Produce Association’s Viva Fresh Produce Expo in Houston, April 11-14.
“With Cinco de Mayo coming up, we’re looking forward to setting our partners up for success this Spring with a reliable supply of ripe avocados and mangoes,” Galen Johnson, senior director of foodservice and wholesale, said in a news release. “Spring is a key time for retailers and restaurants to take advantage of peak consumption windows, such as the Cinco de Mayo, Mother’s Day, and Memorial Day holidays, so we’ll be showing our partners how they can benefit from the Mission Advantage with upcoming promotion opportunities. With our diversified sourcing strategy, we are positioned to provide a reliable supply from premium growing regions around the globe.”
Mission Produce’s AvoIntel shows that avocado and mango shoppers greatly overlap; 87% of mango shoppers buy avocados, and 42% of avocado shoppers buy mangoes. Additionally, Cinco de Mayo shoppers who purchased both avocados and mangoes in 2023 had 63% higher basket spends on average, the release said.
“Avocados and mangoes are synergistic commodities — and they’re both basket-builders,” Johnson said. “We’re not only dedicated to delivering the world’s finest avocados and mangoes, but [also] to supporting our partners in achieving profitable growth with custom ripe programs and category management leadership.”
This summer, Mission says it will be sourcing avocados from California, Mexico and its vertically integrated farms in Peru, and mangoes primarily from Mexico with supplemental volume from Guatemala and Nicaragua. Mission will also feature its new packaging for Gem avocados, a California-grown variety available for a limited time in the summer months, the release said.
Viva Fresh Expo attendees can visit Mission Produce at booth Nov. 823. For more information on Mission’s product offerings this season or to schedule a meeting at Viva Fresh, contact SalesReps@missionproduce.com.
