NoKota Packers is locked and loaded for the 2023-24 season, says Carissa Olsen, president and CEO of the Buxton, N.D.-based marketer.
Olsen said the firm has a full shed of red and yellow potatoes for the first time in the last four years.
“Previously we had issues during the planting, growing or harvest seasons,” she said. “We are excited to be able to resume our steady supply of quality red and yellow potatoes to our customers. Having a consistent supply of potatoes will allow us to best serve our customers and their needs.”
NoKota increased its yellow potato acres and has five yellow varieties in storage this season, she said. The firm also continues to pack a variety of private labels from 3-pound bags to bulk totes.
“As a partner in Fresh Solutions Network, we are excited for a new product announcement coming after the New Year,” Olsen said.
Holiday cheer
The holiday season provides an ideal opportunity to increase potato sales as consumers prepare for group gatherings and side dishes continue to gain share of the table, Olsen said.
“Through ourselves and our partners in Fresh Solutions Network, we can offer a full range of potato products that are perfect for the holiday season — to enjoy on your own or add to your party planning menu,” she said.
In addition, Olsen said potatoes are a staple produce item that often results in sales of grocery items in other areas of the store.
“Showing customers how potatoes can pair with other items in their retail store is a wonderful way to maximize not only potato sales but sales throughout the entire store,” she said.
Olsen said NoKota Packers has seen an increase in sales to online meal-kit services like Hello Fresh, Blue Apron and more over the past few years.
“We haven’t changed much in packaging and marketing to accommodate this as they mostly take items in 50-pound cartons or bulk,” she said.
The company is investing in automation over time in its wash plant to help reduce the need for hard-to-find labor, Olsen said.
“During our downtime this summer, we will be making some significant upgrades to our washline and packing lines,” she said. “We feel that adding automation to the areas where it is hardest to fill positions will allow us to continue to offer a consistent, quality supply of red and yellow potatoes.”
