Oppy’s California cherry deal is expected to start at the end of April with its southern grower-partners, says Chris Kurylo, vice president of strategic business development.
Harvest for Oppy will then extend through to the midpoint of June as the marketer shifts into its northern orchards around the Lodi area, he said.
Along with its pouch bags, Oppy is offering top-seal and clamshell programs, Kurylo said. Those packs not only better protect and maintain the appearance of the cherries, but they also ensure better quality with 30% less packaging used, he said.
“We’re focused on high-quality boutique packing through our Unitec line at our Katco Packing facility in Lodi to maximize our premium pack offerings, in particular our top-seal programs,” Kurylo said. “Our goal is to increase production using our top-of-the-line Unitec optical sorting machine and utilize our top seal packaging capabilities to maximize the premium pack throughout the season.”
Kurylo said Oppy doesn’t anticipate any gaps in its California cherry supply this season.
“Peak production is expected right around the Memorial Day weekend, extending through to the early part of June,” he said. “This ensures that we’ll have ample volume to meet the demands of our customers during the peak period.”
While Oppy’s volume is primarily focused on coral and bing varieties, the marketer has a range of varieties available that will be mixed throughout the season too. Oppy’s primary focus is on conventional offerings, but the marketer does have some organic volume, Kurylo said.
Marketing focus
Oppy’s focus is on differentiating itself as a premium packer, ensuring high quality, Kurylo said.
“We want to get the volume, sizing and taste right to fit our premium pack program, providing our retailers with a great eating experience for consumers,” he said. “Our branding highlights this commitment to quality and consistency.”
Oppy also has tailored programs it is offering retailers, Kurylo said.
“We have a range of strong programs in the U.S. with retailers and club stores and look forward to further expanding in the Canadian market this season,” he said.
Export demand typically accounts for around 25% to 35% of Oppy’s crop mix.
“We expect strong demand given the outlook of this season’s cherries,” Kurylo said. “We’re excited for the industry this year, as it seems to be in a much better spot compared to last year. As a boutique premium packer focused on quality, we’re committed to leading by example and helping assure the success of the industry as a whole.”
