Strong Pazazz apple crop ready for release

Apple grower-shipper Honeybear Brands is welcoming visitors to booth No. 2071 at the International Fresh Produce Association's Global Produce & Floral Show, Oct 19-20, as a strong Pazazz apple crop prepares to hit retail shelves.

"We’re seeing robust crops across all our orchards, including those on both coasts and the Midwest," Don Roper, vice president at Honeybear Brands, said in a news release. "This means strong supply for retailers and delicious fruit on hand for shoppers at the lowest landed costs.”

The new crop of Pazazz will be released later in October, with supply coming from Washington, the Midwest, New York and Nova Scotia, according to the release. For the second year in a row, Honeybear Brands will provide Pazazz from Chilean orchards, ensuring that year-round space on the deck is giving shoppers a delicious, fresh experience, the release said.

Pazazz apples, with their sweet and tangy flavor, explosive crunch and high red color, have become a favorite among apple aficionados, the release said.

“Pazazz’s exceptional storage capabilities provide increasingly improved flavor for shoppers seeking a fresh, delicious-tasting apple throughout the year,” Roper said. “Plus, they get the benefit of their fruit coming closer to home.”

Honeybear Brands is putting Pazazz front and center with retailers and shoppers by promoting the natural mood boosting effects of an apple a day.

Social media campaigns feature food bloggers’ custom content throughout the fall, winter and spring, the release said. The campaigns leverage key dates such as Eat a Red Apple Day, Thanksgiving, and May Mental Health Month. 

For a third year, chef Elle Simone of America’s Test Kitchen is lending support to Honeybear Brands’ partnership with the American Institute of Cancer Research during February’s National Cancer Prevention Month, the release said.