Air fryer adoption is creating new momentum for fresh potatoes, says Fresh Solutions Network. The Newport Beach, Calif.-based company adds that its Side Delights portfolio offers retailers a path to take advantage of the trend.
“Air fryers are changing how consumers cook, and Side Delights potatoes deliver exactly what shoppers want — speed, flavor and versatility,” says Kathleen Triou, president and CEO of Fresh Solutions Network. “Retailers can drive incremental sales by positioning Side Delights as the go-to air fryer solution.”
As shoppers seek fast, crispy, restaurant-quality results at home, potatoes are emerging as a top-performing air fryer staple, says Triou.
“Air fryers are elevating everyday potato usage — from baked russets to crispy fries,” she says. “By merchandising Side Delights across formats, retailers can turn that demand into larger baskets and repeat purchases.”
Triou says Side Delights makes it easy to merchandise a complete set built for today’s cooking habits:
- Flavorables with Spiceology seasonings offer bold, on-trend flavor options.
- Side Delights Petites offer quick, even crisping.
- Steamables offer triple-washed, ready-to-cook air fryer convenience.
From weeknight meals to entertaining, air fryers are expanding the range of potato occasions, says Fresh Solutions Network. Retailers can win with secondary displays, cross-merchandising and bundled sets that emphasize the speed and crisp texture made possible with air fryers.
