Bakersfield, Calif.-based licensing company Sun World International recently showcased its Autumncrisp grapes at the 2024 Winter Fancy Food Show in Las Vegas from Jan. 21-23.
“What happens in Vegas won’t stay in Vegas this time, as Autumncrisp branded grapes are now set to become a global culinary phenomenon,” Jennifer Sanchez, Sun World’s vice president of marketing, said in a news release. “Autumncrisp brand grapes are the world’s first globally marketed table grape available worldwide, year-round. The Winter Fancy Food Show gave us an amazing stage for spreading this message to an international B2B audience. The response was incredible.”
Sun World said more than 13,000 attendees including buyers, retailers, food and beverage makers, distributors and other industry insiders came to the specialty foods industry event. The company representatives, clad in bright green, offered attendees samples of its green seedless grapes, the release said.
“This also could not have happened without the dedication of one of our growers, Don Ricardo and licensed importer Dayka & Hackett, who produced and supplied top-quality Autumncrisp branded grapes from Peru for this sampling. We greatly appreciate their collaboration,” Sanchez said.
Related: Global marketing campaign kicks off for Autumncrisp table grapes
