Tajín-dipped California strawberries trending for Valentine's Day

Tajín and California Strawberries are highlighting how Tajín-dipped strawberries are a growing trend for Valentine's Day, as noted in a recent article by The Daily Meal.

The article, "Skip the Chocolate and Dip Your Strawberries in Tajín Instead," discusses the flavorful twist on the classic chocolate-dipped strawberries, according to a news release.

With Tajín's tangy, spicy and slightly salty flavor, paired with the sweetness of fresh California strawberries, this new trend is gaining popularity as a delicious and unexpected treat for the holiday, the release said.

"We are excited to see the creative and innovative ways that consumers are enjoying California strawberries, especially for special occasions like Valentine's Day," Jeff Cardinale, director of communications for the California Strawberry Commission, said in the release. "The combination of Tajín and strawberries offers a unique and memorable flavor experience that we believe will resonate with many people."

Tajín Seasonings, a brand known for its chili lime seasoning, said it is enthusiastic about the momentum.

"We love to see people embracing the use of Tajín in new and unexpected ways," Eric Patrick, Tajin produce partnership brand manager, said in the release. "The zesty and spicy flavors of Tajín complement the natural sweetness of strawberries, creating a delicious and refreshing flavor profile that is perfect for celebrating Valentine's Day."

Both the California Strawberry Commission and Tajín are encouraging consumers to try the trend and explore the many ways to enjoy California strawberries with Tajín as a fun and flavorful option for Valentine's Day. California Strawberries pair well with Tajin’s Fruity Chamoy Sauce and the newly released in California, Tajín Twist, a unique sweet and spicy blend, the release said.

Related link: Recipe for Tajín Margarita with California strawberries