Retailers have several winning strategies to sell more mangoes, says Dan Spellman, director of marketing for the National Mango Board.
Spellman said one winning approach is to build eye-catching displays.
Retailers can create visually appealing displays that highlight the vibrant colors of mangoes, he said, and use attractive signage and well-designed arrangements to draw customers’ attention.
In terms of cross-promotions, retailers can pair mangoes with complementary products, such as tropical fruits, salads or beverages.
“This can encourage customers to purchase mangos as part of a larger meal or snack idea,” he said.
Spellman said retailers can use educational materials to provide information about the different varieties of mangoes, their flavors, and nutritional benefits.
Retailers also can leverage holidays and special occasions to create themed promotions, he said.
“For example, during the summer months (April to August), promote mangoes as a refreshing and healthy option for barbecues, picnics, and outdoor activities,” Spellman said.
Showcasing recipes is another way for retailers to highlight mangoes to shoppers, he said. Recipes could include smoothies, salsas, desserts or salads. Providing recipe cards or digital content can inspire customers to try new ways of enjoying mangoes, he said.
In addition, social media campaigns from retailers can run promotions, share recipes, and engage with customers.
Retailers also can encourage them to share their mango creations, creating a sense of community around the product.
Holiday promotions
For themed opportunities during holidays from April to August, the National Mango Board focuses on:
- Cinco de Mayo (May 5) — Retailers should promote mangoes as a key ingredient in Mexican dishes or beverages, such as mango salsa or margaritas, Spellman said.
- Memorial Day (Last Monday in May) — Retailers can emphasize mangoes as a healthy and refreshing addition to Memorial Day picnics and barbecues, he said.
- Independence Day (July 4) — Retailers can create red, white and blue-themed displays featuring mangoes alongside other patriotic foods, Spellman said.
- Labor Day (First Monday in September) — Retailers can position mangoes as a versatile and easy-to-prepare ingredient for end-of-summer gatherings.
“The National Mango Board is aligning mango promotions with holidays and seasonal themes, retailers can capitalize on consumer interest and boost sales,” Spellman said.
