Twin River Berries, Portland, Ore., has launched new branding across its berry line.
The rebrand includes label and packaging redesigns with new marketing materials to create consistent promotional opportunities for retailers, according to a news release.
“Berries are a happy everyday item, and we wanted to highlight that sense of delight through a playful palette and modern design,” Amelia Beckel, marketing and compliance coordinator, said in the release. “Our new look and feel cuts through the noise and focuses on the fruit. This simplicity opens opportunities to easily cross-promote with beverage or grocery items, which is one of the many ways we can add value to our retailer partners.”
The company, which began marketing berries in 2015, represents small and large growers in different growing regions. The company markets strawberries, blueberries, raspberries and blackberries.
“We have experienced fantastic growth, and feel very fortunate to have year-round, premium supply,” said Melyssa Sharp, sales manager, said in the release.
