Wilcox Fresh offering new medley pack with Southwind Farms label

A new medley variety pack from Southwind Farms is now available, says Derek Peterson, vice president of sales and operations for Wilcox Fresh, Rexburg, Idaho.

red and yellow potatoes
red and yellow potatoes
(Photo: Veronica, Adobe Stock)

A new medley variety pack from Southwind Farms is now available, says Derek Peterson, vice president of sales and operations for Wilcox Fresh, Rexburg, Idaho.

Wilcox Fresh acquired Heyburn, Idaho-based Southwind Farms in October 2022.

The new 3-pound red and yellow mixed variety pack with the Southwind Farms label will be made available to retailers this winter, Peterson said.

The Packer logo (567x120)
Related Stories
The Masser Family of Companies president and CEO has been elected for his decades of agricultural expertise, strategic vision and commitment to enhancing category performance.
Warning that American agriculture faces a potentially catastrophic economic threat, the National Potato Council is urging the immediate reinstatement of a federal ban on Canadian fresh potato imports from Prince Edward Island following a newly confirmed detection of potato wart.
Retailers can capitalize on the growing popularity of air fryers by positioning fresh potatoes as a convenient, versatile staple for consumers seeking fast and crispy restaurant-quality results at home.
Read Next
Midwest wholesale leaders in Detroit and Columbus lean into peak local harvest seasons to shield independent grocers and foodservice from rising supply costs.
Get Daily News
GET MARKET ALERTS
Get News & Markets App