Berry Fresh says it is expanding its snack offerings with the launch of Blueberry Bites, a 7-ounce snack cup designed with convenience in mind filled with proprietary blueberries bred for flavor and texture.
“Our goal with Blueberry Bites is to meet consumers where they are — on the move, busy, looking for healthier snacking options that still deliver on flavor,” says Jyoti Bhogal, vice president of sales and marketing at Berry Fresh. “This format brings together our best-tasting fruit in a portable, resealable and kid-friendly package.”
Blueberry Bites will be filled with varieties grown on Agroberries’ farms — Berry Fresh’s parent company.
The new cup features a patented easy-open, resealable snack lid, making it simple to pour or grab a few berries without the risk of spilling while on the move, according to the company. Drainage holes at the bottom of the cup also allow for easy rinsing, eliminating the need to transfer the fruit before eating.
