Dole Fresh Vegetables says it is introducing three on-trend flavor varieties to its line-up of Dole Chopped Salad Kits.
The new kits — showcasing hummus, spicy cashew and Baja ranch flavors — bring the total number of Dole Chopped Salad Kit flavor varieties to 21. Dole said these latest offerings amplify its reputation for pairing Dole lettuces and vegetables with differentiated toppings and unique dressings in new, inspired ways to encourage healthier eating and increased vegetable consumption.
“We continue our strategy of creating the most unique, compelling salad kit flavor varieties in the industry and then working with our retail partners to make it easy for salad consumers to shop and choose Dole,” David Austin, Dole Fresh Vegetable’s vice president of product innovation, said in a news release. “These new Chopped Salad Kit flavors reflect culinary trends that deliver distinct flavor experiences consumers are seeking along with the quality and freshness they expect from Dole.”
The three new SKUs will join the Dole refrigerated salad sets at supermarkets throughout North America by Nov. 1, according to the release.
- Dole Chopped Hummus Crunch Salad Kit — Dole romaine lettuce, green and red cabbage and carrots are tossed with crispy red bell peppers, pita chips, tomato basil seasoning and Dole’s Hummus dressing.
- Dole Chopped Spicy Cashew Salad Kit — Dole romaine lettuce, green and red cabbage and carrots are tossed with crunchy cashews, honey sesame sticks and Dole’s Spicy Cashew dressing.
- Dole Chopped Baja Ranch Salad Kit — Dole romaine lettuce, green and red cabbage and carrots are tossed with crunchy roasted corn, crispy jalapeño, shredded cheddar cheese, sweet lime seasoning and Dole’s Baja Ranch dressing.
The Dole Chopped Hummus Crunch Salad Kit is a fresh take on one of America’s favorite Mediterranean dips, the release said.
Dole said this latest salad kit debut is being supported by a national marketing program encompassing trade show trials, advertising, public relations and at-retail POS. The company will be discontinuing its Chopped Teriyaki Pineapple, Double Dill and Garden Herb Kits.
