Earthbound Farm launches offerings celebrating 40 years of organic farming

Earthbound Farm is celebrating 40 years of organic farming with new offerings, including its organic salad kits featuring dressings made with 100% organic avocado oil and its limited-harvest Wild Red Arugula blend.

eb farm limited edition
eb farm limited edition
(eb farm limited edition)

Earthbound Farm is celebrating 40 years of organic farming with new offerings, including its organic salad kits featuring dressings made with 100% organic avocado oil and its Limited Harvest Wild Red Arugula blend, according to a news release.

Salinas, Calif.-based Earthbound Farm says it is the largest U.S. farmer and producer of organic salads.

“At Earthbound Farm, we’re always looking for innovative ways to offer the freshest, most appetizing organic produce options available,” Jenny Panziera, director of product for organic for Earthbound Farm, said in a news release. “This new line of salad kits was intentionally crafted to deliver a delightful blend of flavors and textures with the added benefit of dressings made with pure organic avocado oil, providing consumers with convenient, nutritious meal solutions.”

The marketer’s five new organic salad kits with avocado oil dressings include:

  • Caesar — Organic Caesar dressing, romaine lettuce with parmesan cheese, garlic Romano crouton crumbles and zesty Caesar seasoning.
  • Chipotle Ranch — Organic chipotle ranch dressing, shredded cauliflower and broccoli, green cabbage; red cabbage, frisée, carrot, kale with crunchy pepitas and flaxseed corn chips.
  • Apple Cider Crunch — Organic apple cider vinaigrette, romaine lettuce, frisée, shredded cauliflower and broccoli, red cabbage, carrot with dried cranberries and cashews.
  • Golden Balsamic – Organic Farmstand golden balsamic vinaigrette, romaine lettuce, frisée, shredded cauliflower and broccoli, red cabbage, carrot with puffed quinoa and citrus herb sourdough crouton crumbles.
  • Truffle Caesar – Organic truffle Caesar dressing, romaine lettuce, radicchio, kale with parmesan cheese and wholegrain black pepper and Himalayan sea salt crouton crumbles.

These new Earthbound Farm products will be available at select grocery stores in May with a nationwide expansion throughout the remainder of 2024, according to the release.

Avocado oil is growing in popularity and consumers are increasingly seeking healthier oils for their salad dressings, the release said.

The marketer says its next new product is the Earthbound Farm Limited Harvest Wild Red Arugula.

The arugula is a premium variety is unique to Earthbound Farm and offers consumers a spicy, bold, and peppery flavor profile with distinct red veining, the release said. The packaging design honors Earthbound Farm’s first salad bags that helped expand access to fresh organic greens nationwide.

This limited-harvest item joins Earthbound Farm’s portfolio of organic greens and will be available from May through October, the release said.

“We are proud of Earthbound Farm’s pioneering spirit and impact over these 40 years,” T. Bruce Taylor, vice president of organic and controlled environment agriculture for Taylor Farms, said in the release. “Today, we’re excited to continue to lead with flavorful products and sustainable farming practices that encourage more consumption of healthy, fresh produce.”

The Packer logo (567x120)
Related Stories
Fourth-generation produce professional brings decades of sales experience, organic industry expertise and a lifelong agriculture connection to the vice president of sales role.
By leveraging social media transparency during a food safety crisis, the company transformed consumer anxiety into a record market share gain, demonstrating how CEA and strategic regional expansion can drive growth when traditional supply chains falter.
Grower storytelling, expanded choice and stronger retailer partnerships can help turn organic’s momentum into long-term category growth.
Read Next
Tight margins leave growers hesitant to fund automation, even as delaying farm technology adoption exposes them to compounding labor and production losses.
Get Daily News
GET MARKET ALERTS
Get News & Markets App