Oxnard, Calif.-based Mission Produce Inc. announced April 7 a new seasonal product offering, its four-count honey mango clamshell, packed with mangoes from Mexico. Available for a limited time in the spring, this new value-pack is ready to grab and go, bringing convenience and value to the mango shopper, according to the company.
“As we continue to drive the mango market forward, our new four-count honey mango clamshell is primed to elevate your produce aisle as a highly anticipated seasonal offering,” Galen Johnson, senior director of sales, said in a news release. “Mango shoppers are looking for value-pack purchase opportunities, and our user-friendly clamshell packaging delivers both value and convenience to inspire more mango purchasing.”
More than 70% of mango purchases are made on impulse, according to a 2023 online survey of 1,000 shoppers. Mission’s clamshell is designed to capture shopper attention. Additionally, 71% of mango consumers eat mangoes as snacks, according to a 2024 online survey, so as a small-sized variety, honey mangoes appeal to a large majority of mango shoppers. Honey mangoes, also known as ataulfo mangoes, are known for their fiberless flesh, creamy texture, small seed and sweet flavor profile.
“We’re currently receiving a plentiful, high-quality supply of honey mangoes from Mexico,” Johnson said. “These golden beauties are fresh, flavorful and as sweet as honey — perfect for snacking, blending or topping your favorite dishes.”
Mission Produce will showcase the honey mango clamshell at the Viva Fresh Expo (booth No. 306) in Houston from April 10-12. The Mission team will also attend the Canadian Produce Marketing Association Convention and Trade Show in Montreal (booth No. 1519) from April 8-10.
