NatureSweet has revamped its brand image to celebrate its recently expanded product lines and distribution capabilities.
The Texas-based greenhouse grower has refreshed its corporate brand and has updated its logo and website to underline the new developments.
The bold yellow and red logo no longer features cherry tomatoes on the vine alone. The new NatureSweet logo depicts the cherry red, quintessential snacking tomatoes, framed by orange, yellow and red bell peppers and a green cucumber. Over the past four years, NatureSweet has expanded its offerings to include other greenhouse-grown vegetables such as peppers and cucumbers alongside its well-established snacking tomato program.
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According to a news release, NatureSweet expects that more than half of the company’s future growth will come from this product line expansion. The Equitable Food Initiative and Fair Trade-certified company has also recently partnered with Laredo, Texas-based Mission Produce to expand distribution to U.S. retailers.
“Consumers trust the quality produce that NatureSweet consistently delivers; we have proven this,” Rodolfo Spielmann, president and chief executive officer of NatureSweet, said in the release. “Although our logo might have changed a little, our company’s purpose remains the same. And that is to greatly improve the working conditions and treatment of agricultural workers. We are truly paving the way for the industry.”
The redesigned website is mobile-compatible and shares images and stories about where the vegetables were grown. It features an education hub with nutrition tips, recipe videos and details about company efforts in recyclable packaging and sustainability. Additionally, NatureSweet’s Food ID program takes consumers to where their produce was grown to learn more about practices used to harvest and pack their veggies. The site also includes a “Meet the Associates” section where consumers get to meet and hear from the farmworkers who picked their vegetables.
Learn more about NatureSweet’s rebrand in this short, informative video.
