Marketing-Communications
The California-based company says while outreach to customers is important, so too is telling the story of its employees and employment opportunities.
The Idaho Potato Commission has launched a new, playful commercial that drives home the message that Idaho potatoes are serious business.
Pressured by disease and global issues on the one side, and changing consumer interests on the other, the future of banana marketing must become more engaging.
Equifruit says its mission is global fair-trade banana domination, and it’s pursuing that “badass” vision through unexpected, nimble marketing.
In his new role as vice president of client services, Nemecek will oversee client satisfaction, retention and organic growth.
As part of its expansion, Oppy has integrated Dole Diversified North America sales operations, creating a larger fruit portfolio.
As part of its “Don’t Just Check These: Check Yours” campaign, the company has pledged direct financial aid to help up to 300 consumers get a mammogram.
Trinity Fruit Company revealed the brand refresh for its line of specialty citrus, aiming to resonate with all shoppers.
Halfway through the campaign, which includes a national sweepstakes, the company reports success and projects growing demand for salad kits.
The National Mango Board discussed its strategic goals for U.S. mango consumption and efforts it’s taking to reach them in a recent webinar.
The U.S. Highbush Blueberry Council has launched “Blueberries Go Big,” a new marketing campaign that it says evokes an emotional connection to the fruit.
The company aims to grow the organic salad category with the new campaign it calls “playful yet poignant.”
The company offers several recommendations to retailers to help maintain strong consumer demand.
The companies have kicked off a month-long partnership aimed at driving sustainable growth of produce consumption.
The North American ready-to-eat salad company says it hopes the new campaign will help grow the salad kit category.
On March 12, at the 2023 SXSW Conference in Austin, Texas, food and tech leaders discussed how they make good on their promises to customers and make headway on big plans.
Produce buyers have shared qualities, traits and communication skills that they look for in partnerships with suppliers.
The Texas-based greenhouse grower has updated its website and logo to reflect expanded product line and new brand strategy.
This fall, global cranberry cooperative urges shoppers to center their holiday table around canned cranberries in a playful marketing campaign.
Checkoff’s partnership with McDonald’s directly contributed to an additional 1.7 billion pounds of milk sold between 2009 and 2011.
The site reinforces the U.S. dairy industry’s important role in a safe, affordable and abundant food supply.
Consider what passersby think when they see your headquarters or machinery on the highway. Do you want them to draw their own conclusions, or do you want to be the one telling the story?
The Ontario Produce Marketing Association is asking for produce industry nominations by Sept. 27 to present four winners with awards at the association’s 28th annual Gala and Awards Ceremony.
MountainKing Potatoes is providing its retail partners with “turnkey, display-ready options” aimed at driving sales of its baby golds, baby reds and fingerlings.
Xavier Equihua and the Washington, D.C.-based Peruvian Avocado Commission have earned a reputation for innovation when it comes to promoting avocados from Peru.
Even as they stay home to ride out the COVID-19 pandemic, consumers are still getting out, if only via their computers and smart phones, and onion marketers are looking at social media initiatives.
The COVID-19 pandemic had the 400-500 members of the Greeley, Colo.-based National Onion Association wondering whether they would have their summer meeting, as scheduled, July 15-18 in Nashville, Tenn.