Marketing-Communications
The California-based company says while outreach to customers is important, so too is telling the story of its employees and employment opportunities.
The Idaho Potato Commission has launched a new, playful commercial that drives home the message that Idaho potatoes are serious business.
Pressured by disease and global issues on the one side, and changing consumer interests on the other, the future of banana marketing must become more engaging.
Equifruit says its mission is global fair-trade banana domination, and it’s pursuing that “badass” vision through unexpected, nimble marketing.
In his new role as vice president of client services, Nemecek will oversee client satisfaction, retention and organic growth.
As part of its expansion, Oppy has integrated Dole Diversified North America sales operations, creating a larger fruit portfolio.
As part of its “Don’t Just Check These: Check Yours” campaign, the company has pledged direct financial aid to help up to 300 consumers get a mammogram.
Trinity Fruit Company revealed the brand refresh for its line of specialty citrus, aiming to resonate with all shoppers.
Halfway through the campaign, which includes a national sweepstakes, the company reports success and projects growing demand for salad kits.
The National Mango Board discussed its strategic goals for U.S. mango consumption and efforts it’s taking to reach them in a recent webinar.
The U.S. Highbush Blueberry Council has launched “Blueberries Go Big,” a new marketing campaign that it says evokes an emotional connection to the fruit.
The company aims to grow the organic salad category with the new campaign it calls “playful yet poignant.”
The company offers several recommendations to retailers to help maintain strong consumer demand.
The companies have kicked off a month-long partnership aimed at driving sustainable growth of produce consumption.
The North American ready-to-eat salad company says it hopes the new campaign will help grow the salad kit category.
The piece demonstrates the vital role dairies play in Pennsylvania’s rural communities
Think dairy image even when harvesting, storing and feeding.
The cost of cutting down dairy ‘food miles.’
The Vidalia onion industry is planning for an aggressive promotional season, said Bob Stafford, interim director of the Vidalia Onion Committee in Vidalia, Ga.
Rabobank research shows California dairies, processors uniquely positioned to capitalize on growing global demand.
Even in red-ink-laden 2009, the ratio of Class III milk to corn was about 3-to-1. Next year it’s shaping up to be closer to 2-to-1.
The site reinforces the U.S. dairy industry’s important role in a safe, affordable and abundant food supply.
Owners John and Celia Harrison received the award, which recognizes U.S. dairy producers that apply creativity, excellence and forward thinking to achieve greater on-farm productivity and improved milk marketing.
Checkoff’s partnership with McDonald’s directly contributed to an additional 1.7 billion pounds of milk sold between 2009 and 2011.
In the quest for sustainability and social responsibility, banana companies are looking for ways to create efficiencies, conserve resources and improve conditions for workers.
