As consumers continue to look for functional benefits in their food and beverage choices, POM Wonderful, the leader in fresh pomegranates, is seeing record demand during the 2020 California season.
Known for its antioxidant goodness, and coming off the heels of POM Wonderful’s largest digital campaign for POM POMS Fresh Pomegranate Arils, POM Wonderful’s leadership has helped drive category growth - with fresh pomegranate sales at their highest in over SIX years:
- POM Wonderful remains the #1 fresh pomegranate brand in total sales and brand awareness.
- POM POMS Fresh Pomegranate Arils sales are up 34% compared to prior years.
- Fresh pomegranate sales in November were up 10% compared to prior years.
- Fresh pomegranate sales are at their highest since 2013.
- Fresh pomegranate sales the second and third week of November (11/9-11/22) were the highest weeks recorded for fresh pomegranate sales ever during November in the U.S.
- POM Wonderful’s investments in shopper marketing, POS items, digital ads on Facebook, Instagram and Pinterest, along with a November FSI and new “antioxidant superpower” display bins continue to drive impulse purchases in-store and online.
We are also excited to announce that POM POMS will continue to ship into February, extending the fresh pomegranate season this year!
