Leamington, Ontario-based Pure Flavor is spotlighting more premium tomato offerings, including three items that it says deliver what consumers are seeking: high-quality, high-flavor fresh produce that will amplify cooking and snacking occasions.
“We know that nothing drives incremental category growth in tomatoes faster than innovation,” said Tiffany Sabelli, senior director of sales for Pure Flavor. “Breathing new life into the category with interesting and relevant new offerings is critical to keeping consumers engaged and excited about eating healthy.”
Pure Flavor said its award-winning Tiki Tomatoes, launched last year with a tropically sweet and juicy flavor profile and a cosmic-colored appearance, were immediately popular with consumers looking to add a wow factor to snacking plates. Because of the success of this item following its launch, the company said it is introducing a new 1.5-pound format of Tiki Tomatoes, available now to both club and retail partners.
The company said brought another award-winner to the snacking category earlier this year with its OMG tomatoes. The vibrant golden cherry tomato with a punch of citrusy sweet flavor is available in both a 10-ounce pack and a 1.5-pound offering.
“As soon as we tried it, we knew this variety was special,” Sabelli said. “It delivers on its bright color with equally bright flavor.”
The company said it leveraged fun, modern branding to ensure the brand pops at shelf.
Pure Flavor also will unveil a new mini roma tomato-on-the-vine at the International Fresh Produce Association’s upcoming Global Produce and Floral Show.
“Romas are a huge category, representing nearly a quarter of tomato sales in the US, and is dominated by field-grown offerings” said Matt Mastronardi, executive vice president of Pure Flavor. “We believe the category is due for a shake-up with a greenhouse offering that will deliver exceptional quality and year-round availability.”
The company’s newest Rocco Reds: The Chef’s Tomato is a mini roma on-the-vine variety that boasts big, robust flavor and an intense red color all the way through. Pure Flavor said the premium culinary tomato can amp up any dish, and unlike its more traditional counterparts in the roma category, it is flavorful enough to slice on a sandwich or salad.
Rocco Reds launch in a recyclable paper tray with flow wrap, and the brand graphics are a modern take on vintage design and a nod to “true classic tomato flavor,” the release said.
These products and more will be featured at Pure Flavor’s booth, No. B3879, at the IFPA show in Atlanta, Oct 18-19.
