Riveridge Produce boosts new varieties

Several newer apple varieties are being promoted by Sparta, Mich.-based Riveridge Produce.

Riveridge
As vice president of sales, Steve Wrigh will be in charge of acquiring new business and reinvigorating the brand, the company said.
(Photo courtesy Riveridge Produce)

Several newer apple varieties are being promoted by Sparta, Mich.-based Riveridge Produce.

“Ambrosia has been a variety that, once people try them, often have a new favorite, (and) the flavor is especially excellent this year,” said Trish Taylor, Riveridge marketing manager. “Evercrisp is a great alternative for those who love Honeycrisp,” she said, noting that the Evercrisp apple is sweet, juicy and remains firm. “Entirely new for us in Michigan this year is SnapDragon,” Taylor said. It is also a variety that, once people try, may rise to be their favorite, she said.

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