In the new Disney film “Encanto”, the cheerful Madrigal family from Colombia experiences a truly fortunate adventure. Their wonderful story amazes and spreads so much joy - just like the sun-drenched mandarins, oranges, grapefruits, lemons, avocados, and pineapples from SanLucar.
So, starting November 15 in the German and Austrian POS, fun and colourful Disney’s “Encanto” packaging and stickers will adorn SanLucar citrus, avocados, and pineapples.
“The Madrigals from Colombia bring so much happiness and magic to winter. I’m sure that young and old will really want to snack our delicious fruits”, says Nuria Pizán, Brand & Creative Director at SanLucar. For years now, the premium fruit and vegetable company has been encouraging healthy eating. “Taste and nutrition habits are formed in the first years of life, after all. And with the Disney collaboration, we want to offer another incentive for children to eat fresh, delicious fruit”, says Nuria Pizán.
For the magical “Encanto” promotion at the POS in Austria and Germany, SanLucar provides retailers with attractive advertising materials such as top signs, display stands and sales folders. In addition, there is a POS competition on Facebook for retailers: The most beautiful and creative presentations of SanLucar products in the frame of the campaign will receive a prize.
To make the delicious winter fruits even tastier for the final consumer, SanLucar raffles 50 great “Encanto” fan packages and a trip for four people to Spain near Valencia. There, the winners will also visit the SanLucar citrus farm, among other things.
Information on the competition and how to enter is available at www.sanlucar.com.
