Side Delights launches store locator on website
Side Delights announced the launch of their new store locator function on the Grown Where it Matters website.
In addition to information on the Side Delights portfolio of potato products, the website directs consumers to healthy eating highlights, potato nutrition facts, sustainable farming, and a behind-the-scenes look at the individual farms of the Fresh Solutions Network. Now, shoppers can also see which retailers carry Side Delights.
'Grown Where It Matters' kicked off in October 2019 as consumers became increasingly interested in growing practices, harvests, and the role sustainability plays in the production cycle. The multi-media program included immersive 360° VR videos, a podcast series, and social media platforms. The website was created to incorporate the 'Grown Where It Matters' content with Side Delights' Time for What Matters' campaign, which reminds consumers that America's favorite vegetable can be made quickly and easily, freeing up time for what matters most.
As the site's newest function, the store locator identifies retail chains that carry Side Delights by state. The feature makes it easy for shoppers to locate their favorite side dish brand in stores and is supported by a robust social media program directed to consumers. "The 'Grown Where It Matters' page brings to life the brand promise of quality, the importance of locally grown produce, and the promise of convenience for consumers," noted Kathleen Triou, president & CEO of Fresh Solutions Network. "Adding a 'Where to Find Us' section to the site closes the search loop with consumers making the purchase that much easier."
Side Delights products are available in fresh cut, organic, gourmet, bagged, convenience and potato kits. For more information visit www.GrownWhereitMatters.com or www.sidedelights.com.
About Fresh Solutions Network, LLC: Fresh Solutions Network (FSN) is the exclusive supplier of Side Delights® potatoes and onions. FSN is a group of family-owned potato and onion growers and shippers who help fresh potato and onion buyers grow their categories, maximize category investment, and increase sales. FSN delivers category insights, collaborative innovation, and customized assortment. Fresh Solutions Network, LLC partners include: Sterman Masser, Inc. (Masser Potato Farms and Keystone Potato Products in Sacramento and Hegins, PA), Michael Family Farms, Inc. (Urbana, OH), Basin Gold Cooperative, Inc. (Pasco, WA), Green Thumb Farms, Inc. (Fryeburg, ME), Red Isle Potato Growers, Ltd. (Prince Edward Island, Canada), NoKota Packers, Inc. (Buxton, ND), Sun-Glo of Idaho, Inc. (Sugar City, ID) and Mack Farms (Lake Wales, FL).
