OVERLAND PARK, Kan. — Taylor Farms Retail is adjusting its packaged salad options to better serve single consumers, company executives said at the Associated Wholesale Grocers’ seventh annual Innovation Showcase, March 25-26.
The company’s new mini chopped salads are geared toward a single-serve user, said Kellie Nino, retail sales for Taylor Farms Retail Inc., Salinas, Calif.
Taylor Farms is expanding its mini chopped salad lines, Nino said, to give consumers the chance to use the product for lunch. A shopper can buy three or four mini-chopped salads and use them for lunch several days during the week. The average retail price point on mini-chopped salads will be $2.50, with an average retail price on regular chopped salads at $4 to $5.
The more attractive point will give consumers more incentive to explore the category, said Nino, adding that the mini chopped salad is a portion size that can be consumed without any worries about food waste.
Also at the AWG event, Taylor Farms showcased its variety of snack packs, veggie and sauce packs that consumers can roast or cook in air fryers, and its new celery bites pack.
