Honoring the Big Bend region of Texas, Village Fresh Greenhouse Grown says it has introduced Big Bend Beefs, a premium beefsteak tomato grown in the West Texas region.
The company says the Big Bend Beefs offer bold flavor and beautiful appearance and bring the taste of the Lone Star State to consumers.
Known for its wide-open skies, rugged landscapes and resilient spirit, Village Fresh says the Big Bend region is more than a geographic location. Since 1996, Village Fresh has grown tomatoes in the Big Bend region due to its high number of clear-sky days. The region is also home to the largest International Dark Sky Reserve in the world, the McDonald Observatory.
Big Bend Beefs will be available in a range of pack sizes for consumers, retailers and foodservice operators, the company says. This includes bulk loose tomatoes, 2-count and 3-count trays, and club store family packs.
Village Fresh will officially debut the Big Bend Beefs at the International Fresh Produce Association’s Global Produce and Floral Show, set for Oct. 16-18 in Anaheim, Calif. The company says it plans to showcase its Big Bend Beefs packaging lineup and a virtual experience of the West Texas night sky that inspired the brand at its booth No. 881.
Village Fresh says it has been recognized by the McDonald Observatory for adopting night-sky friendly lighting across its operations. These include shielding bulbs using amber hues, reducing intensity and limiting unnecessary nighttime lighting.
The company says this recognition by the McDonald Observatory also reflects its broader sustainable growing practices.
“Our presence in West Texas has always been about more than growing produce,” says Helen Aquino, director of brand marketing and communications for Village Fresh. “It’s about honoring the land, supporting the community, and practicing sustainability in ways that protect not only our crops but also the environment. Partnering with McDonald Observatory’s Dark Sky initiative is part of that commitment, ensuring that what makes this region special will remain for generations to come.”
