Estimates show Hispanic adults are nearly 70% more likely to have diagnosed diabetes than non-Hispanic White adults.
To draw awareness to this concerning reality, Avocados From Mexico is bringing rhythm and purpose to the table with a powerful message on healthy living, according to a news release. In its new spin on a classic song, “La Bilirrubina,” Latin music trailblazers Bomba Estéreo has reimagined Juan Luis Guerra’s nostalgic and beloved hit, turning its joyful beat into a call to action for the Hispanic community to eat well, live well and take control of their health.
The campaign is part of Avocado From Mexico’s ongoing collaboration with the American Diabetes Association, uniting two trusted names around one mission: to inspire healthier eating habits and reduce the risk of Type 2 diabetes among Hispanics in the U.S.
“Food is at the heart of our culture, and it can be the heart of our health, too,” says Alvaro Luque, CEO of Avocados From Mexico. “We’re so much more than just a food brand. We’re a brand with purpose, with the goal of sparking a movement toward better nutrition and empowering Hispanics to take charge of their well-being. Through our work with the ADA, including ‘La Bilirrubina,’ we’re tackling one of the biggest health issues affecting our community — diabetes — with the joy, flavor and optimism that defines Avocados From Mexico.”
Timed with the 35th anniversary of “La Bilirrubina,” and the ADA’s recommendation for Type 2 diabetes screenings beginning at age 35, Bomba Estéreo’s new version replaces all references to insulin with lyrics celebrating vitality, wellness and the joy of nutritious food, like avocados. The song will serve as the anthem for a campaign designed to inspire fans to dance, get screened and add healthy, always good Avocados From Mexico to their dishes.
From Nov. 13 through Dec. 12, Avocados From Mexico will pledge $1 for every 60-second Type 2 Diabetes Risk Test taken at UnidosContraLaDiabetes.com, for up to 35,000 people, to the ADA to support the Hispanic community. Through awareness and education, the brand says it is delivering on its larger purpose to nurture hearts to live deliciously.
“Growing up with parents who both have Type 2 diabetes and as a vegan myself, I’ve seen firsthand how important nutrition is for families and the larger Hispanic community,” says Bomba Estéreo singer Li Saumet. “Taking a song so many of us already love and infusing it with a message of hope has been such a special opportunity. It’s the perfect example of how the power of music, combined with the health benefits of avocados, can inspire meaningful change.”
The campaign is part of the brand’s first-ever collaboration with the ADA, meant to place a larger spotlight on community awareness and education among the Hispanic community. The collaboration will include multiple touchpoints throughout the year with the goal of connecting the dots between cultural foods and diabetes-friendly lifestyles.
The Power of Avocados
With good fats, zero sugar and endless versatility, Avocados From Mexico says avocados are a diabetes-friendly ingredient deeply rooted in Hispanic cuisine, making them a smart choice for flavorful, joyful meals that also support wellness and heritage.
“What you eat can help with diabetes prevention and management, which is why it’s so important to provide credible guidance on making the right food decisions,” says Sheila Varshney, the ADA’s registered dietitian and associate director of nutrition and wellness. “Through the ADA’s Diabetes Food Hub, people can find diabetes-friendly recipes that incorporate avocados. This resource enables people to enjoy the flavors they love while prioritizing their health.”
Through this campaign and beyond, Avocados From Mexico says it is investing in the health of generations to come, inspiring Hispanic families to make simple, joyful changes that can transform their well-being for life.
