Ahold Delhaize highlights digital efforts in Q3 report
Ahold Delhaize reported growth in consumer engagement and continued work to improve digital offerings.
Its online business in the U.S. and in Europe grew 20% in the third quarter, according to a news release. The company remains focused on personalizing consumer experiences with the help of data analytics, which use loyalty program information to produce offers and promotions tailored for different groups of consumers.
All of the U.S. brands of Ahold Delhaize — including Stop & Shop New England, Food Lion and Hannaford — now have digital loyalty programs, according to the release. Food Lion is piloting the Shop & Earn program, and My Hannaford Rewards recently launched and will be phased in gradually over the next year.
The company also reported gains in web traffic and monthly app users, changes it credited to investment in areas including digital coupons, new websites and app improvements.
