Shoppable recipes, digital rebates and in-store point-of-sale materials are among the elements of the Avocados From Mexico campaign leading up to the Super Bowl.
“Avocados From Mexico will continue to boost sales and volume by elevating consumer engagement to highlight shoppers’ love of avocados,” Maggie Bezart-Hall, vice president of trade and promotions, said in a news release. “Supporting the overall Savor Every Moment shopper communications platform, our robust Guac Nation marketing program will demonstrate how consumers can score Big Game flavor and savor every moment of their gameday celebration and help drive basket ring for retailers.”
As part of the promotion, consumers can receive a $6 rebate when they purchase three avocados, one Ritas 12-pack and one five-ounce bottle of Tabasco. A $4 rebate is available when shoppers buy three avocados and a bottle of Tabasco. The three items are also featured in three “shoppable” recipes on the Guac Nation landing page.
Consumers can have the ingredients for any of the recipes automatically added together to an online shopping cart of a grocery delivery provider in their area.
“This year’s recipe playbook is more delicious than ever, with chef-inspired recipes,” Dianne Le, associate director of shopper marketing at Avocados From Mexico, said in the release. “Each comes with the perfect flavor pairings from our partners Ritas and Tabasco brand. Our three flavorful categories are teaming up to bring three areas of the store together with innovative co-branded displays offering shoppers winning flavors that help elevate their gameday taste experience and emphasize the versatility of avocados.”
In-store marketing includes large and small co-branded bins with side shelves and side stackers for partner products, according to the release. Point-of-sale material, in-store radio promotion and retail-specific programming are also part of the campaign.
