Avocados From Mexico will once again turn its branded bags and displays pink in October as part of its renewed partnership with the Susan G. Komen Foundation. For the fourth consecutive year, Avocados From Mexico said it will donate $100,000 to the foundation.
Avocados From Mexico said the co-branded “A Super Good Cause” campaign will drive consumer awareness around the most common cancer among women in the U.S. and will be available nationwide throughout National Breast Cancer Awareness Month.
The organization said the promotion will support Susan G. Komen’s mission to save lives by meeting the most critical needs in communities and investing in breakthrough research to prevent and cure breast cancer.
“Our partnership with Susan G. Komen matters so much to Avocados From Mexico. It’s the perfect opportunity to showcase our always good avocados at retail through our pink packaging and in-store displays to build shopper support for this meaningful cause,” Stephanie Bazan, senior vice president of commercial strategy and execution at Avocados From Mexico, said in a news release.
Avocados From Mexico said a Shelton Group: Brands & Stands survey showed that 86% of consumers are likely to purchase from a purpose-driven company supporting a cause.
“As we continue to show up for patients with such a powerful mission in mind, it’s an honor to have the continued support of Avocados From Mexico,” said Sarah Rosales, senior vice president for corporate partnerships at Susan G. Komen, said in the release. “Throughout the years, the brand has done an incredible job raising awareness, sharing key health messages, and directing consumers to the resources they need to stay informed about their health and make beneficial nutritional decisions.”
