Bako Sweet's redesigned website has new features for shoppers

Bako Sweet has redesigned its website to provide an enhanced experience for shoppers while serving as a resource to highlight sweet potatoes from the southern San Joaquin Valley of California.

The new bakosweet.com, which has been optimized for mobile users and is easy to navigate from any device, features a “visually captivating representation of the Bako Sweet brand,” according to a news release.

“Through the clever use of bright colors and beautiful graphics, the essence of Bako Sweet is brought to life, creating an immersive environment that truly embodies the brand's spirit,” the release said.

Key features include, according to the release:

• Store locator: Along with finding nearby stores where Bako Sweet products are available, users can narrow search results by product preference.
• Sweet potato facts: Site visitors can explore aspects of all Bako Sweet sweet potato varieties — from nutritional benefits to variety distinguishers and best pairings, — thanks to support from culinary and nutrition experts.
• Detailed product descriptions: Each Bako Sweet product is accompanied by detailed descriptions and linked recipes, offering shoppers a convenient way to explore various culinary possibilities. These descriptions also note which types of sweet potato varieties can be found in each bag for easy identification in the store.
• Expanded recipe library: With enhanced search functions by course and direct links to the products used in each sweet potato recipe, users can find inspiration.
• Enhanced SEO and Pinterest integration: The new website has been optimized for search engines to gain improved visibility. Additionally, the integration with Pinterest enables users to seamlessly share and save recipes, amplifying the brand’s reach.

"We very intentionally designed the website to be a place where people could better understand different sweet potato varieties and their benefits, and ultimately drive people to their local retailer to find Bako Sweet products," Alexandra Rae Molumby, director of marketing at Bako Sweet, said in the release. "By creating a user-friendly platform that not only showcases our exceptional sweet potatoes but also serves as a resource for learning and inspiration, we aim to exceed our consumers' expectations and establish Bako Sweet as the go-to brand."

The company said it plans to analyze user data and feedback to further enhance the website and deliver an exceptional experience that meets the evolving needs of its consumers.

"We will continue to evolve the website based on where users are spending the most time, what they find most valuable, and the feedback we receive,” Molumby said.

Other upcoming website additions include guides on how to cut and cook sweet potatoes, insights into the sweet potato harvest process and an ever-expanding repository of recipes, according to the release.

Bakersfield, Calif.-based Bako Sweet is the consumer brand of grower-packer-shipper Country Sweet Produce.