Curation unveils new Eat Smart salad packaging at Fresh Summit

Curation Foods is unveiling a new look for its Eat Smart brand at the Produce Marketing Association’s Fresh Summit expo.

D278C501-73BD-4A1B-803D25D956DCDFF6.png
D278C501-73BD-4A1B-803D25D956DCDFF6.png
(Courtesy Curation Foods)

Curation Foods, Guadalupe, Calif., is unveiling a new look for its Eat Smart brand salads at the Produce Marketing Association’s Fresh Summit expo.

The brand has a refreshed logo and new packaging that will be appearing in stores in January, according to a news release.

The company will have the new look on display at booth No. 3284 Oct. 18-19 in Anaheim, Calif.

The new packaging features a logo on the upper left corner of the salad bags, an illustration on the right corner and a band in the middle of the package to highlight ingredients, according to the release.

The following collections will have the new design:

  • Superfood Selections: Includes the popular Eat Smart Sweet Kale salad, each featuring “plant powered superfoods;”
  • Chopped Colllection: Chopped greens and vegetables with toppings; and
  • Vineyards Collection: Contain exclusive vinaigrette dressings made with O Olive Oil & Vinegar, a departure from heavier creamy dressings, according to the release.

Ilya Sokolov, vice president of marketing for Curation Foods, and Jenny Stornetta, senior brand manager, will be available during expo hours to talk about the new packaging.

Related stories:

Eat Smart Vineyard Collection salads feature exclusive dressings

From from dip to condiment: Yucatan guacamole is different

Apio changes name to Curation Foods

The Packer logo (567x120)
Related Stories
Columnist Armand Lobato shares thoughts on some colorful characters who also had stellar reputations for managing busy, organized and well-run produce departments.
Amid a historic outbreak, retail executive Jeff Cady and the IFPA are championing a calm, science-first approach to food safety, urging both regulators and supply chain partners to rely on hard physical evidence rather than premature speculation.
With over half of American households adopting food-saving habits, food retailers have a prime opportunity to align their inventory, packaging and promotional strategies with consumer demand for affordability and waste reduction.
Read Next
As a historic Cyclospora outbreak surges nationwide, the International Fresh Produce Association is urging public health officials to partner with the industry rather than rushing to blame leafy greens without physical evidence.
Get Daily News
GET MARKET ALERTS
Get News & Markets App